Augmented Reality at work for wine cooperatives.Published on 29 April 2021
Digital technology has already upturned the wine industry several times. In the late 1990s, the Internet made its appearance on the radar screens of winemakers around the world. Today, the web is part of their daily life. What with e-commerce, email campaigns and, more recently, dialogue on social networks, the world of wine has had to adapt to new forms of communication. Then came label recognition and customer rating apps, turning casual consumers into would-be oenologists (judging by their comments!).
The bottles, however, haven’t really changed, with labels (although some producers have tried to modernize them) that are still the same size. In addition, once you have put in all the mandatory information, there is hardly any room to talk about your wine. And then, to be honest, winemakers will always talk best about their wines face to face with their customers.
What if Augmented Reality technologies can now deliver this capability to all winegrowers?
But once again, hopes are dashed with new buzzwords, complex technologies that need to be implemented, and exorbitant costs. Far from all these considerations, our winegrowers feel abandoned, powerless and overwhelmed with information.
Your favorite winemaker soon to appear on a bottle near you…
A small French company has succeeded in simplifying the process of turning any bottle label into digital media, thanks to a free app running on a smartphone. In just a few seconds, after importing an image of his label and entering a YouTube link for his video, a winemaker can talk about his wine to anyone holding one of his bottles in their hands, without adding anything or redesigning his labels. And what’s even better, he’ll be able to see how many times his bottles have been “scanned”, anywhere in the world!
Now imagine a wine cooperative with several growers offering several dozen wines and wanting to stand out from the crowd. The solution offered by wow.ink truly excels here, delivering an opportunity for brand presence right in the hands of every customer buying a bottle. Each winemaker can talk about what really matters, as often as needed, 24 hours a day, anywhere in the world. The platform provides significant savings for collectives, in addition to control over content. The Cooperative’s app will feature as the main point of dialogue with all customers, giving access to the complete catalogue of wines and, more importantly, letting the winemakers speak directly to the consumers.
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And we all know that a wine is always better when the person who passionately produced it has told us everything about it.